Jetron is going backstage

For the past few weeks, the core team at Jetron has been asking one big question:

What if event platforms stopped competing with organizers… and started empowering them instead?

Most ticketing platforms are designed to pull traffic away from you into their platform, their branding, their experience.

But your event isn’t ours.
It’s yours.

So we made a decision: Jetron is stepping backstage.

What does “going backstage” actually mean?

It means shifting control back to where it belongs the event host.

We want:

• Attendees stay focused on your event
• Your brand to remain front and center throughout
• You to fully control how your event is experienced online

And that led us to one thing:

Checkout Embed

Instead of sending your audience somewhere else to buy tickets…

You bring ticketing directly to them.

With Jetron’s Checkout Embed, you can:

• Embed ticket purchasing directly on your website
• Keep users on your site from event discovery to checkout
• Deliver uninterrupted buying experience

Why this matters

Every extra step in the buying process increases the chance of losing a customer.

When users leave your site to complete a purchase:

• You lose control of the experience
• You risk drop-offs before payment
• Your brand becomes secondary

With Checkout Embed:

• Your website becomes your ticketing platform
• Your audience stays on your site
• Your conversion flow becomes faster and smoother

Built for your brand

Checkout embed is built as an extension of your event.

You can:

• Customize the look and feel to match your brand
• Control how tickets are displayed
• Create a checkout experience that feels native to your site

This is a shift in how we think about event technology and not just a feature here at Jetron.

Ready to try it?

If your event is already on Jetron, getting started with Checkout Embed is simple and barely a hassle;

• Head over to the dashoard for your event and in the side bar you will see the "Website Embed" link, under "Integrations", this will take you to the Website Embed page

• In this page, you will see the iframe code for your website embed and below it is your form for customizing the Website Embed

• The form allows you set your theme(light or dark) and your Primary accent color, this color should primarily be your event/brand's peimary color, this field only takes in a hex code for the colors. Once you have selected your preferred theme and color, click on the "Save Changes" button

• Next, at the top of the page, clock on the Copy button, this copies the iframe code, you can now add it to your event's site, and start selling your tickets.

Our friends at EVEN IN THE DAY have hopped on the Website embed train, you can have a look and create your own Website Embed, we can't wait to the the cool themes and checkout variations you create 🧡